Google Affiliate Network to Replace AdSense Referrals

July 1, 2008 · Filed Under Google, Search Engine Marketing · 3 Comments 

Beginning the last week of August, your AdSense referral code will cease to display ads from Google. Yesterday, members of the Google AdSense program recieved an email stating the AdSense referral program is being retired and replaced with the Google Affiliate Network. Google acquired DoubleClick Performics Affiliate program earlier this year and is now operating as the Google Affiliate Network.

If you are an AdSense user Google recommends the following:

- Remove the referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so you can continue to effectively monetize your
ad space.

- Run and save all referrals reports on your desktop: Create
and save all reports related to the referrals program on your
desktop, so you continue to have access to your valuable campaign
information.

As an alternative to the referrals program, Google suggests the two options below:

- Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions.

- AdSense for content ads: If you have less than three AdSense
for content ad units on a page, you may wish to replace the
referral ad units with standard AFC ad units.

For detailed information on the Google Affiliate Network, please visit: http://www.google.com/ads/affiliatenetwork/



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